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Tuesday, October 22 • 10:00am - 11:00am
How to Create Customers for Life by Informing More and Promoting Less

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In this session, we’ll show you why helping beats selling and how marketers should embrace an entirely new philosophy to be successful in this era of self-serve information. This presentation will change the way you think about content creation and the relationship between your company and its customers.
Speakers
avatar for Jon Rivers

Jon Rivers

President/Social Media Disruption Expert, Marketing Monarchs
Jon will be joining the conference as part of the Media Team for 2015 and as the President/Social Media Disruption Expert for Marketing Monarchs, a Marketing Boutique company helping ISV’s, Partners and other organizations within the Microsoft ecosystem with Marketing & other ISV/Partner... Read More →

Tuesday October 22, 2013 10:00am - 11:00am EDT
MW-05
  Business Leadership, How2

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